Why the Subscription Business Model Keeps Failing in Africa — And What $1.5 Billion in Losses Taught Us
In the last 15 years, more than $1.5 billion has been spent trying to build subscription-based streaming and pay-TV businesses across Africa. Every single one has either failed outright or is bleeding subscribers at an alarming rate. IrokoTV. HiTV. Kwese TV. Cell C Black. And now, Showmax — which officially shut down on March 5, […]